Steve Syrett

Steve Syrett, Financial Planner

Kingston, Ontario

My journey into the financial services industry dates back to the late 1990s, where I had a front-row seat to the “Dot Com” financial situation, followed only eight years later by the “Sub-Prime Mortgage” financial event. Both of these events highlighted my fundamental investment philosophy: Adequate knowledge, proper diversification, and patience will be rewarded in the long term.

Over the years I have had a number of different roles, with a number of different companies, including a private investment company and a “Big Five” Canadian bank. Although I enjoyed and excelled at these positions, I ultimately reached a point in my life where I felt the need to explore the possibility of aligning myself with an organization that was more compatible with my client-focused tendencies and was more willing to place their clients’ interests ahead of pure corporate profits.

In 2014, I began the transition to Freedom 55 Financial – at the time the financial planning division of London Life. In 2019, our parent company – Great-West Life Financial – announced a merger of Great-West Life, London Life, and Canada Life. Freedom 55 Financial is now the financial planning division of this combined company called “The Canada Life Assurance Company,” and we are managing more than $1 trillion of our Canadian clients’ assets.

As part of one of the largest investment and insurance companies in Canada, I am provided with a team of technical and administrative support. With support from my team, I have the freedom to base recommendations on what will best serve my clients, and I am given the flexibility to use a vast array of resources and financial partners to achieve this.

Agent or Broker?

When I worked at a bank, I was an “agent” of that financial institution. As such, my job depended on me doing as much business as possible with my clients at that bank only. As the saying goes, “When you’re a hammer, everything looks like a nail.”

As a Financial Planner for Freedom 55 Financial, I am a “broker,” which permits me to partner with as many different financial companies as I choose. No single company can possibly be all things to all people. Every financial company has a specialty, and it’s my responsibility to ensure that I am matching my clients’ specific needs to the best possible company for those needs.

My primary responsibility is to my clients, not to the companies that I represent. I take this responsibility very seriously and have taken great care to align myself with companies that support me with this philosophy.

As a Financial Planner in Kingston, Ontario, I specialize in Estate Planning and Retirement Planning for my clients and their families. Life is better with a plan!


As a financial professional conducting business in Ontario, I am required to maintain two different regulated licences. I am licenced with the Canadian Securities Administrators as well as the Financial Services Regulatory Authority of Ontario. I am also a member of Advocis®, the Financial Advisors Association of Canada.

Volunteer Work

I have been actively volunteering for a number of animal rescue groups since early 2009, including Loyal Rescue, Great Dane Rescue, Lab Rescue, Kingston Humane Society, ElderDog Canada, and Dogs and Cats of the Dominican Republic, to mention a few. The volunteer work that I have done for these, and other, animal welfare groups over the years includes dog fostering, home inspections, dog transportation, adoption application processing, lost dog searches, and website technical support.